When it comes to SEO, it’s easy to get caught up in the idea that creative writing will help you build more links. Unfortunately, this is a false assumption. You may be able to get some short-term gains from this approach, but it’s not a sustainable solution. Creative writing should be used to create engaging, valuable content for readers, not just for SEO purposes.
Linkbuilding is a strategy used to increase organic traffic to a website by creating links from other sites. While this can be a great way to increase visibility and rankings, it can also have some serious repercussions if not done with care and consideration.
I have two rescue dogs, Broc and Sully :heart:, and I understand the importance of promoting a healthy environment for them. That’s why it’s so important to be mindful of the impact that linkbuilding strategies can have on the environment. Linkbuilding can quickly become a game of manipulation, and when done without care and consideration, can land your website in hot water with search engines.
One example of this occurred in 2018 when a major online retailer, Amazon, was penalized for using linkbuilding tactics to manipulate their website’s ranking. Amazon had been engaging in link building by buying links from unrelated websites, and creating doorway pages filled with keywords to try and boost their rankings. As a result, their website was penalized and their rankings dropped significantly. According to Search Engine Land, “Google’s John Mueller on July 26, 2018 confirmed that Amazon was being penalized for buying links that pass PageRank.”
John Mueller, a Google Webmaster Trends analyst, has said, “Link building should be done with care and consideration, not just focused on the short-term gain of more links.” I couldn’t agree more. When creating content for the purpose of linkbuilding, it’s important to ensure that it is valuable, relevant, and beneficial to readers. Otherwise, you risk being penalized by search engines for manipulative linkbuilding tactics.
Some personal thoughts on creative writing for links
As a content writer, I often find myself struggling to come up with creative content for linkbuilding purposes. After all, linkbuilding is all about connecting with readers, and if your content isn’t engaging, it won’t be effective. I recently discovered that the same principles I use to craft compelling stories as a novelist can be applied to linkbuilding content.
The first step is to understand the perspective of the audience you’re trying to reach. As a novelist, I always strive to create stories that are relatable and evoke emotion in my readers. I focus on conveying a message or theme in an interesting and engaging way, rather than simply presenting facts. When creating content for linkbuilding, it’s important to think of the reader as a potential customer and create content that resonates with them.
Next, consider the type of language you use. When I’m writing a story, I’m constantly looking for creative and emotive language that will make the story come to life. I often use metaphors and similes to help my readers visualize the characters and scenes. The same can be done with content for linkbuilding. By using creative language, you can make your content more interesting and increase the chances of it being shared and linked to.
Finally, it’s important to create content that is interesting, informative, and original. When I’m writing a novel, I’m always looking for new ways to express my ideas and explore different topics. The same applies to creating content for linkbuilding. Make sure that your content is relevant, engaging, and offers valuable insights.